The Brand Algorithm

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Florian Radke

The Ultimate Guide to Distinctive Asset Grid

Most CMOs guess which brand assets actually drive recognition. The distinctive asset grid replaces that guesswork with a data-driven map of fame and uniqueness — showing you exactly where your brand equity lives.

Step-by-Step Guide to AI for Competitive Analysis

Competitive Intelligence

Step-by-Step Guide to AI for Competitive Analysis

Your competitors move faster than any quarterly report can capture. Here's how to use AI for competitive analysis to turn scattered signals into a real-time intelligence layer that feeds sales, product, and brand.

Cheat Sheet to B2B Branding Strategies

In the AI era, your B2B brand is the one advantage competitors can't copy or automate. This cheat sheet shows how to build the credibility infrastructure that shortens sales cycles and wins high-stakes deals.

The Complete Guide to Building Distinctive Brand Assets

As AI floods every channel with generic content, distinctive brand assets are the moat that compounds. Here's how to audit, design, and protect the brand codes that make you instantly recognizable.

The Ultimate Guide to Brand Voice Training

Generic AI output quietly leaks your brand equity with every post. This guide gives you the frameworks, system prompts, and governance workflows to train AI to write in your brand voice — and keep it there at scale.

In-Depth Guide to AI Brand Voice Guidelines

Your style guide was written for humans — but AI writes most of your content now. Here's how to build machine-readable brand voice guidelines that keep AI output consistent, on-brand, and unmistakably yours.

AI in Marketing

Everything You Need to Know About AI Brand Voice Governance

Most companies scaling AI content have no governance layer between their brand and the machines producing it. Here's the 5-layer operating model that changes that.

The Startup Brand Playbook: How to Build a Brand That Makes Growth Inevitable

Most startups delay brand building until it's too late. Here's a founder-led framework for building brand as a growth multiplier from pre-seed through Series B.

Brand Is the Moat: Why AI Makes Brand Strategy Your Only Sustainable Competitive Advantage

AI commoditizes execution but cannot replicate brand. A 4-layer framework for building the competitive advantages that no language model can erode.

AI in Marketing

Your Brand Is Either in the AI Answer or It Doesn't Exist

AI search engines return answers, not link lists. Your brand is either woven into that answer or it doesn't exist in that moment of decision. Here's the framework for getting cited.

AI in Marketing

Stop the Bot-Speak: Training Generative AI for Bulletproof Brand Voice

Generic AI output is a brand emergency. This 3-step blueprint shows you how to document your voice as a spec, train AI tools against it, and test for consistency at scale.

The Art of Artificial Intelligence Integration

AI in Marketing

The Art of Artificial Intelligence Integration

There's a meaningful difference between using AI as a standalone tool and integrating it into your workflows. The integrated approach boosts efficiency 60–80% and cuts costs 20–60%.