Brand strategy from 25 years of building brands. Free, by email.

Most marketing newsletters tell you what happened. The Brand Algorithm is about what to do next with your brand: how to position it, build the system that keeps it consistent, and defend it when everyone can produce content for free.

Every issue is written for people making real decisions in real organizations: CMOs, brand strategists, agency leaders, founders, and the CEOs and sales leaders who work with them. No tool roundups. No hype. Plain explanations for leaders outside marketing, and depth for the people inside it.

What to expect:

• Brand strategy: positioning, architecture, and the decisions that make a brand hard to replace
• Brand systems: identity, voice and distinctive assets that hold up across teams, agencies and tools
• What AI changes for brands, and what it leaves alone
• Strong opinions, clearly labeled, always backed by evidence