The Brand Algorithm

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Florian Radke

AI in Marketing

Why Your AI Pilots Keep Dying — And the 4 Conditions That Must Be True Before You Scale

An AI transformation roadmap guides your organization from experimentation to embedded AI capability. This step-by-step framework covers readiness assessment, pilot selection, scaling, and governance.

Marketing Leadership

Marketing in Tech Companies The CMO's Playbook for 2026

Most marketing in tech companies is quarter-end sales support wearing a strategy costume. This playbook shows CMOs how to reclaim strategic positioning, budget allocation, and AI-first operations.

Unlock Brand Value: How to Measure Brand Equity

Most brand equity dashboards get politely ignored by the CFO. The problem isn't data — it's credibility. Here are the frameworks that translate brand value into language the board understands.

AI in Marketing

Generative AI for Marketing: 2026 Strategy Guide

Many CMOs are buying speed and calling it strategy. If your plan for generative AI is to ship more content at a lower cost, you're optimizing the wrong variable. Here's the real playbook.

AI Content Optimization: The CMO's Decision Framework for Search vs. AI Discovery

AI Content Strategy

AI Content Optimization: The CMO's Decision Framework for Search vs. AI Discovery

The search landscape has already shifted. AI content optimization strategies are the delta between brands that show up in AI-generated answers and those that don't exist in the new discovery layer.

AI in Marketing

Google Ads AI: Master PMax & Brand Control

Most marketers treat Google Ads AI as an efficiency upgrade. It's actually a governance problem. The platform now decides where budgets go, which creatives run, and which audiences see your brand.

Your CPC Formula Is a Lie

Marketing Analytics

Your CPC Formula Is a Lie

Total Cost ÷ Clicks. It's the most dangerous oversimplification in performance marketing. Real CPC strategy breaks when you ignore channel mix, brand positioning, and customer lifetime value.

Marketing Leadership

8 Must-See Films About Marketing for Senior Leaders

The sharpest films about marketing — even decades old — function as powerful frameworks for understanding persuasion, consent, and brand building. These 8 are required viewing for senior leaders.

Marketing Leadership

The 7 Strategy Books That Actually Survive Contact with a P&L

The signal-to-noise ratio in business literature is low. Most marketing strategy books rehash old ideas that wilt under real P&L pressure. These 7 are the exceptions.

Your Marketing Org Chart Is Already Obsolete

AI in Marketing

Your Marketing Org Chart Is Already Obsolete

The era of the marketing generalist is over. Demand for AI marketing skills is surging — this isn't a temporary trend, but a permanent rewiring of the talent market.

Brand Voice Guidelines Don't Work With AI. Here's What Does.

Document your brand voice in an AI-ready format — not just adjectives, but quantified parameters, conditional rules, and real examples. Then train your tools and build governance that scales.