The Brand Algorithm

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Brand Equity

Building and measuring the financial and psychological value of your brand. From Ehrenberg-Bass to modern analytics.

Brand Is the Moat: Why AI Makes Brand Strategy Your Only Sustainable Competitive Advantage

AI commoditizes execution but cannot replicate brand. A 4-layer framework for building the competitive advantages that no language model can erode.

AI in Marketing

Stop the Bot-Speak: Training Generative AI for Bulletproof Brand Voice

Generic AI output is a brand emergency. This 3-step blueprint shows you how to document your voice as a spec, train AI tools against it, and test for consistency at scale.

Unlock Brand Value: How to Measure Brand Equity

Most brand equity dashboards get politely ignored by the CFO. The problem isn't data — it's credibility. Here are the frameworks that translate brand value into language the board understands.

Campaign Strategy

When to Hire an Email Marketing Consultant (And When to Fire One)

Email marketing is a leaky bucket disguised as a profit center. Most marketers see healthy ROI on paper and assume the channel is optimized — a dangerous assumption masking massive opportunity costs.

B2B Branding Is Your Only Moat

Effective B2B branding isn't a louder version of consumer branding. It's a disciplined exercise in risk reduction for a committee of skeptical buyers. Its job is to build a fortress of familiarity.

The Distinctive Asset Grid: A CMO’s Guide to Smarter Branding

Most brand assets are familiar noise, not distinctive signals. The distinctive asset grid is the framework that separates wishful thinking from marketing that works — by measuring what buyers actually recognize.