The Brand Algorithm (Page 3)

The Brand Algorithm

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AI in Marketing

How to Monitor Your Brand in AI Search: A Practical Measurement Framework

Your brand exists in AI answers — do you know what it's saying? Tracking brand mentions in generative AI responses has moved from nice-to-have to core marketing function. Here's the 5-step workflow.

Detailed Guide to AI Campaign Measurement

Marketing Analytics

Detailed Guide to AI Campaign Measurement

Traditional metrics like CTR and last-click attribution no longer work for AI-driven campaigns. This guide covers MER, triangulation frameworks, and incrementality testing that actually proves ROI.

AI in Marketing

Why Your AI Pilots Keep Dying — And the 4 Conditions That Must Be True Before You Scale

An AI transformation roadmap guides your organization from experimentation to embedded AI capability. This step-by-step framework covers readiness assessment, pilot selection, scaling, and governance.

Marketing Leadership

Marketing in Tech Companies The CMO's Playbook for 2026

Most marketing in tech companies is quarter-end sales support wearing a strategy costume. This playbook shows CMOs how to reclaim strategic positioning, budget allocation, and AI-first operations.

Unlock Brand Value: How to Measure Brand Equity

Most brand equity dashboards get politely ignored by the CFO. The problem isn't data — it's credibility. Here are the frameworks that translate brand value into language the board understands.

AI in Marketing

Generative AI for Marketing: 2026 Strategy Guide

Many CMOs are buying speed and calling it strategy. If your plan for generative AI is to ship more content at a lower cost, you're optimizing the wrong variable. Here's the real playbook.

AI Content Optimization: The CMO's Decision Framework for Search vs. AI Discovery

AI Content Strategy

AI Content Optimization: The CMO's Decision Framework for Search vs. AI Discovery

The search landscape has already shifted. AI content optimization strategies are the delta between brands that show up in AI-generated answers and those that don't exist in the new discovery layer.

AI in Marketing

Google Ads AI: Master PMax & Brand Control

Most marketers treat Google Ads AI as an efficiency upgrade. It's actually a governance problem. The platform now decides where budgets go, which creatives run, and which audiences see your brand.

Your CPC Formula Is a Lie

Marketing Analytics

Your CPC Formula Is a Lie

Total Cost ÷ Clicks. It's the most dangerous oversimplification in performance marketing. Real CPC strategy breaks when you ignore channel mix, brand positioning, and customer lifetime value.

Marketing Leadership

8 Must-See Films About Marketing for Senior Leaders

The sharpest films about marketing — even decades old — function as powerful frameworks for understanding persuasion, consent, and brand building. These 8 are required viewing for senior leaders.

Marketing Leadership

The 7 Strategy Books That Actually Survive Contact with a P&L

The signal-to-noise ratio in business literature is low. Most marketing strategy books rehash old ideas that wilt under real P&L pressure. These 7 are the exceptions.